Client: Concord Pacific
Project: Lifestyle Video
In this project Concord Pacific wanted to create a video to the help promote the neighbourhood around their “Smart” development in Vancouver’s historic Gastown. The goal of the video was to show the unique character of the area as well as promote the lifestyle elements. Concord Pacific wanted a video that “shows rather than tells” so we created the concept of interviewing local businesses about what they thought was unique for the neighbourhood. The end result was a fantastic look at local businesses and what they valued in their community as well as promoting the artisan lifestyle associated with the area.